Twitter is without doubt one of the most popular social-networking websites. It is already a hit among the celebrities. Though restricted to 140 characters; Twitter can also be used as a powerful marketing tool. Here are some ways in which you can use Twitter wisely as a marketing tool.

1. Promote your Content

Using Twitter, marketers can share links to content posted on company websites or other websites. For instance, if a company has to launch a new product or website page, it can easily share its link on Twitter. Marketers can also promote content provided by other service providers. They will in return promote your content.

2. Blog Posts

Does your business already have a company blog? Yes? You can now use Twitter to discuss your blog posts. You can ask your followers questions pertaining to the latest blog post. Similarly, you can also ask for feedback pertaining to the blog posts.

3. Announce Important Events

Twitter can also be used to announce the launch of new services or products. For example, if you own a publishing house then you can tweet about your latest edition. In this way, you can create awareness concerning your company or products.

4. Real-Time Conference Updates

If your organisation is handling or attending a conference, you can tweet about the same. This can prove to be effective if your customers or prospects could not attend it. In this way, you can indirectly promote your business.

5. Build Company-Client Relationship

Twitter also allows companies to create a more personal relationship with clients and prospects. Twitter is easy to use and anyone from the company can use it wisely. Customers will surely appreciate that the company members are taking time out to respond.