Getting your website the highest rank in Google to increase its popularity and your customers is a dream for many. This dream can actually be turned into reality with the use of right techniques. One of the easiest ways to get there is to have relevant links that point towards your site. Besides this, your keywords should also be anchor linked to your site making them the click-able text for a link.

Keywords play an important role here and hence determining them before-hand helps a lot, rather than just impulsively choosing a key phrase or keyword. The focus on more targeted keywords or phrases will increase the traffic to your site. The best tool to compile your keywords is the WordTracker, a tool which will give you accurate results for a small fee. You can even use some tools offered by Google for free.

Once you choose keywords that have the highest number of searches and are relevant to your site, you can look forward to the process of link campaigning. Link campaigning has two parts to it: reciprocal link exchange (where you can exchange links with various other sites) and strategic linking (getting a link to your site without having to share yours with anyone else)

Strategic linking can be considered as the ideal method as creating links through this is very easy. Therefore, to increase the popularility of your site all you need to do is get a large number of links with popular keywords anchor linked to your site. Once all this is done, you can expect results as fast as four days to six months.