As it is a well established fact that the world of SEO has become cut-throat, here are the top ten tools to get Google’s search engines to track your website.

1.    Google Analytics – Google analytics form the concrete base for SEO. You get an entire website scrutiny pertaining to your marketing goals and advertising aims. This helps in creating a dynamic website profile.
2.    Google Website Optimizer – As the name suggests, it caters solely to website optimization by multivariate and split testing. Here you can choose from different page version to pick what suits best.
3.    Google Webmaster Tools – It is considered one of the most favorable tools for websites. The webmaster undergoes a, in-depth supervision of your website, by detecting broken links, identifying what search keywords relate to your site pages and an update of your website speed.
4.    Google Trends – This tool is ideal for detailed comparison on website traffic, keyword searching and daily clicks.
5.    Google Zeitgeist – The Zeitgeist displays the entire list of keywords which can be tested with certain sentences or phrases in order to get desirable results. It is considered ideal for search engine campaigns.
6.    Google Insights on Search – Here is a tool that digs deeper than Google trends. It tracks all the possible vital keywords as well as those that are least popular and deliver their traffic results.
7.    Google Keyword Tool – It is a simple, yet efficient SEO tool. It estimates and identifies the amount of searches undergone for any particular keyword.
8.    Google Traffic Estimator – This tool is on similar lines to the Keyword tool as it identifies the amount of traffic density to a website achieved by a single keyword.
9.    Google Search Based Tool – This tool works in relation with Google Insights and locates related as well as existing keywords to any site.
10.    Google Ad Planner – This is a strategic and smart tool that scans for popular and competitive sites to your website in order to utilize their keyword intelligence in a unique way.

Google is a step ahead of you all the time, so you must be well equipped to contemplate and strategize in accordance. There are always two sides to a coin as certainty is never consistent. However, with these tools in your kitty, gear up for a vibrant SEO campaign!