News - Written by admin on Thursday, March 27, 2008 11:21 - 0 Comments

Online content needs to be sticky enough to attract and hold users, advise SEO experts

Web sites these days are loaded with content – visual and textual – which may or may not be appealing or interesting enough from visitors’ perspective. It is very essential that the online content influences consumer behaviour and encourages high levels of click-throughs, experts suggest, to make it a lucrative proposition.

 

Listen to what managing director at search engine optimisation (SEO) agency, Maxymiser, Mark Simpson, has to say. According to him, good quality online traffic is becoming increasingly vital for drawing customer’s attention, In other words, it is crucial that the sites need to incorporate more and more ‘sticky’ content for encouraging them to navigate further.

 

He also added a web site is often the first and foremost customer touch point for brands. The online content tends to greatly influence customer behaviour pattern and in turn, impact sales conversion, subscription and click-throughs. However, most web site owners and SEO experts agree to the fact that creating content-rich web sites can be a daunting task in terms of amount of information – static and dynamic. Of course, the rewards and returns are equally handsome in proportion to the efforts taken on conceiving quality content and user-friendly navigation.



Comments are closed.

News - Mar 17, 2010 17:13 - 0 Comments

Facebook Updates Search Service

More In News

Copywriting - Jul 29, 2010 18:06 - 0 Comments

SEO Copywriting to get Business Soaring

More In Copywriting

SEO Tools - Feb 23, 2010 18:16 - 0 Comments

The SEO Tactful Three

More In Search Engine Optimization