Google has considered a new approach to enter the corporate domain. The search engine ruler has turned to billboard advertising across America that targets all drivers and riders in order to give them a gist of the new Google Apps – an internet-based alternative.

These billboards would be put up at turnpikes to snatch attention from commuters and drivers. Similar billboards would be put up on highways at other major cities like New York, San Francisco, and Chicago etc.

In order to keep this pure and fresh, Google would post a different message on the billboard every day for the entire month. It would be portrayed as a monologue in order to tap the mind of the audience.

Google Apps is office application software, which prioritizes on multi-tasking and work management. Google Apps targets to recruit new corporate clients. It would be a computing service that is present on servers that have quick access to the internet. This new service would be accessible to companies and regular users at $50/ year. According to a survey about 1.75 million have already considered a switch to this application – Motorola being one of them.

Although Microsoft holds a major market share (more than 90%) in the software industry, Google possesses 90 % of the global internet search market and 75% in the United States. Although they may not be actively at loggerheads, Google and Microsoft have always been in a constant state of competition. Google seem to devising many methods to stay on par with Microsoft. Google have prepared to launch themselves into other spheres of the internet for expansion and revenue generation.

On the other hand, rumor has it that Microsoft plans to upgrade their Office suite in the following year.

By the way things are shaping up; it appears that a fierce battle is on the brink of evolution.