Google’s new search tool, Instant Previews apparently twists and alters traffic for those websites that use Google Analytics. The page views appear prior to users viewing them.

Instant Previews, which was dispersed across Google earlier this month allows users to preview a website even before they click on to them. After clicking on an icon beside the result, users will see an image or a glimpse of the website they are about to visit on the right side of Google’s search web page.

Google did state post the launch of this search tool that these previews are obtained in real time. However webmasters realized that these pre-searches were altering the numbers in Google Analytics.

Google’s own employee confirmed on the same in a post stating that the real time results infiltrate JavaScript, which is also utilized by Google Analytics, which in turn skew the numbers in traffic. He says,

“We’re working on a solution for this, to prevent Google Instant Preview on-demand fetches from executing Analytics JavaScript. It is my understanding that these page-views are currently only counted (the Google Analytics JavaScript executed) when we render the preview image on-demand (when a user chooses to view it and when we don’t have one cached already)I’m not sure about the timeframe, but I’ll drop a note here when I have more to share. Thanks for your patience.”

Presently, both, the Google Analytics team and Instant Previews team are hunting for effective solutions on the same.