Technology and economy experts often work in tandem to fathom the realm of new advances made in both the fields. This leads to some interesting findings.

Faster search and market requirement

On one hand, there is that phenomenon of long lines for a loaf of bread in the Soviet Russia In the United States, and on the other hand, there are queues for an Apple gadget – neither cheap nor scarce – in the US. The two scenarios signify the basic market demand that payment be made in time or in money – one way or another.

How does this co-related to searches on Google? Paying with former rather than money appears just as common online. Damon Darlin of The IHT World Business notes how he jumps through many hoops nearly daily to find his favorite TV shows online, having cut his cable & digital video recording service for saving over $100 a month. He instead spends roughly 10 minutes to search for shows on Clicker.com or Hulu.com – to avoid paying more than $3.50 a day.

How to value leisure time – online or offline?
Is it worth it, the writer asks and goes to add: “I don’t know. I couldn’t find an economist who could tell me exactly how my leisure time should exactly be valued. I don’t spend my leisure time merely searching online for TV sitcoms. I do the same thing for news, and so do millions of other people, as evidenced by the shrinking of the audience for TV news shows and of the paid newspapers and magazines readership.”

What does this mean for Google search? Clearly, the Google engineers are obsessed with time when it comes to delivering the optimum search experience. How and why, that’s what exactly we are going to find out in the next post…