Basic albeit avoidable SEO errors can greatly harm the ranking of your site, even though it has been constructed and designed with great care and thought.

There are seasoned professionals who work in the extremely competitive domain of online marketing in the know of the vital role played by precise keywords. They hold key to target the potential audience who tend to enter the buying cycle ‘late’. The aim is finding out:

1.    Which are these crucial keywords?
2.    What are the various ways and means to pinpoint them?
3.    Why are these particular keywords so very important?

In professional terminology, what we are referring to here is the concept of targeting long tail keywords. They are basically very, very specific 3 and 4-keyword phrases relevant to whoever and whatever you are selling.

Just to elaborate, when we discuss SEO, there is one key aspect to consider:

First is a common SEO mistake often made by inexperienced optimization experts who cram too many of the keywords in a copy, thinking that the site will be ranked higher in the top search results. Too many keywords, on the contrary, can prompt the search engine to even penalize your site. This may well result in a lower ranking on it, diminishing the search ranking. Adding excessive and unnecessary keywords in the title is a mistake that must be avoided. To make it worse, it appears like a spam.