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	<title>The Guide5 Lab &#187; PPC</title>
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		<title>Loopholes in your PPC strategy for Facebook</title>
		<link>http://www.guide5.com/thelab/ppc/ppc-for-facebook.html</link>
		<comments>http://www.guide5.com/thelab/ppc/ppc-for-facebook.html#comments</comments>
		<pubDate>Tue, 14 Dec 2010 18:30:48 +0000</pubDate>
		<dc:creator>Reema Banerjee</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[banner communications]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[display ads]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Pay Per Click Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.guide5.com/thelab/?p=694</guid>
		<description><![CDATA[It might as well be said that Social Media today is all about Facebook with half the world plugged in. It is just the kind of platform perfect to fuel an advertiser’s need for easy and bountiful traffic. However, be it direct marketing or affiliate marketing, advertisers don’t hide their skepticism towards the effective utility [...]]]></description>
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		<title>A PPC campaign strategy</title>
		<link>http://www.guide5.com/thelab/ppc/a-ppc-campaign-strategy.html</link>
		<comments>http://www.guide5.com/thelab/ppc/a-ppc-campaign-strategy.html#comments</comments>
		<pubDate>Wed, 29 Sep 2010 08:55:05 +0000</pubDate>
		<dc:creator>Divya Nair</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[pay per click]]></category>

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		<description><![CDATA[Pay Per Click campaign has its own advantages and is a very effective and cost effective way to get a good traffic on your site quickly. Most businesses today advertise through a Pay Per Click campaign and thus it is essential for businesses to know some golden rules of a PPC campaign.  1)      Choosing the [...]]]></description>
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		<title>Importance of PPC</title>
		<link>http://www.guide5.com/thelab/ppc/importance-of-ppc.html</link>
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		<pubDate>Fri, 03 Sep 2010 12:25:33 +0000</pubDate>
		<dc:creator>Divya Nair</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.guide5.com/thelab/?p=460</guid>
		<description><![CDATA[Pay Per Click is a contemporary paid advertising trend wherein advertising companies have to pay only when users physically click on their advertising. After being clicked on, the advert will take the users to your company’s home page or whichever page you desire. That is the very purpose of having a PPC campaign. To have [...]]]></description>
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		<title>PPC – The Tool to Gain Online Visibility</title>
		<link>http://www.guide5.com/thelab/ppc/ppc-tool-gain-online-visibility.html</link>
		<comments>http://www.guide5.com/thelab/ppc/ppc-tool-gain-online-visibility.html#comments</comments>
		<pubDate>Fri, 26 Feb 2010 13:23:26 +0000</pubDate>
		<dc:creator>Shawn D&#39;souza</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.guide5.com/thelab/?p=377</guid>
		<description><![CDATA[Internet marketing is now a flourishing business that constantly increases momentum with every passing day. A rather less-known fact is, as opposed to outdoor advertising as well as print advertisements and television commercials, online advertising is another part that can reap fruitful results. To answer the inevitable question ‘how’, &#8211; advertisements placed online get the [...]]]></description>
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		<title>Pay Per Click (PPC) and Search engine optimization</title>
		<link>http://www.guide5.com/thelab/ppc/pay-per-click-ppc-and-search-engine-optimization.html</link>
		<comments>http://www.guide5.com/thelab/ppc/pay-per-click-ppc-and-search-engine-optimization.html#comments</comments>
		<pubDate>Sun, 28 Dec 2008 08:47:21 +0000</pubDate>
		<dc:creator>Ashwin</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.guide5.com/thelab/?p=215</guid>
		<description><![CDATA[Pay-Per-Click (PPC) is an advertising model that uses the internet for advertising purposes. PPC advertising is one of the best ways to test your new products or websites through the internet as the advertiser only pays when a user actually clicks on the advertisement. PPC advertising helps you get highly targeted traffic in less time [...]]]></description>
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		<title>Visiting through direct URL&#8217;s leads to more site earnings</title>
		<link>http://www.guide5.com/thelab/ppc/visiting-through-direct-url-leads-to-more-site-earnings.html</link>
		<comments>http://www.guide5.com/thelab/ppc/visiting-through-direct-url-leads-to-more-site-earnings.html#comments</comments>
		<pubDate>Fri, 21 Mar 2008 05:18:21 +0000</pubDate>
		<dc:creator>Samir</dc:creator>
				<category><![CDATA[PPC]]></category>

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		<description><![CDATA[A study that was conducted by Engine Ready, an Internet Marketing Ready, claims that neither SEO nor PPC helps in bringing in more revenues on Internet marketing site. As quoted by the New York Times, Engine Ready evaluated 18.7 million visits in a period of two years on web sites that are run by 27 [...]]]></description>
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