Website design is the vital element in achieving higher search engine rankings. It is mandatory that one designs and develops the website as per basic guidelines right from the onset. As incorporating SEO guidelines is easier at inception rather than rectifying errors later.
Take care of the following aspects and you will be on your way to a website design that is search engine compliant:
Search engine spiders cannot read images therefore they verify and index the website as per it content. If your website is clogged with too many images and too little content, the spiders will not find enough keywords resulting in lower search engine rankings for your website. Therefore your website should be content rich and use images intelligently.
Keep your site navigation simple not only for your site visitors but also for search engine spiders. If your website links are built in flash or images, spiders will find it difficult to navigate through your website. Keep a set of links on your website in pure HTML format even if you are using flash or images for links.
Frames are anathema for the search engines. Avoid frames completely as they are unrecognisable by spiders. If you have to use frames and have little choice, ensure that you insert relevant content including keywords under
Scripts and codes other than HTML confuse spiders and affect your search engine rankings. Spiders are designed to recognise only HTML and hence you must stick to it solely.
- Empty Tags, a strict no-no
Ensure you don’t leave your tags empty. Especially the image