Link Commandments

So you are intrigued, amazed and impressed by links and what to boost your e-commerce through link building. The other day, I happened to be on Mt. WWW, where the lord gave some tips and pointers (also known as commandments) to guide us mortals through the tedious process. So here they are, just follow them and be rest assured of finding a place in cyber heaven.

Search Engine is not thy lord, the customer is:

While many people build links for search engines, build them for customers. The links should be present at all the places your customer is likely to visit on his search crusade on the search engine. Though a good page rank is a must, but it isn’t the be all and end all.

Thou shall not adopt link building just in vain

We all want to be rich, fat and comfortable, right? Well, not fat, I just added it for effect. So we adopt link building for minting money? No, well yes, but No also. Let me explain. Link building is a holistic exercise, it is a brand building exercise and does not necessarily translate into instant moolah. It is an exercise that needs to be carried ou with due diligence.

Thou shall have the expertise to do it

Link building is a specialized job and requires some sort of intelligence. It is certainly not a random exercise don’t at leisure. It requires strategy and implementation. Thus, you need to arm your self with the requisite information before embarking on the process.

Remember thou keep patience

Link building does not provide instant returns but mega returns over a period of time. There is no quick way to do it. You need to be patient and go ahead with the plans come what may.

Honor thy search engines

Though the search engines are not your lord, but still some reverence is due to them. They need to be kept in mind while creating your links. What are the highest rankings sites on the same topics. What is the keyword that one should pay attention to?

Thou shall pay attention to content

This is the golden rule. Content, content and more content. Having text making no sense is more senseless than having none. You certainly don’t want to put off your prospective clients by making them read something that does not make sense. Pay attention to detail, the copy on your website should be short and snippy. You also need a good number of pages that provide information to the user and compel other sites to add your link.

Thou shall pay attention to other aspects as well

While adding links of similar sites is quite common. Sending a press release, promoting your website on other media and non-media sites is very essential.

These are a few of the commandments, which if you follow will help you in creating a robust link building strategy.