Guide for choosing a good domain name

What is a domain name?

The prime purpose of a domain name is to identify and pinpoint an organization, business or any association on the internet. It helps in identifying the IP address of a website. This is achieved by employing domain names in URLs (Uniform Resource Locator). Since they replace the numeric IP addresses with words, it proves to be very beneficial and convenient in terms of memorizing the address

Criteria for choosing a good domain name

• Try to keep the length of the domain name and the number of characters involved in it, as minimum as possible. Short domain names are easy to memorize and are very convenient to type.
• Include keywords or search phrases in the domain name. This facilitates search engine optimization, which boosts the ranking of the web page.
• Avoid the use of hyphens in between the domain name. Although hyphens make the domain name comprehensive, they pose to be tedious while referring or mentioning the domain name.
• There are many programs that help to generate good domain names; you can choose a suitable name from a variety of domain names listed by the program.
• If you are focusing your product or services on a specific country, then it is beneficial to use that country’s top-level domain (TLD). Having a local TLD provides the advantage of displaying your website as a local web page. However, if you are targeting you business on a global scale, then use the TLD as ‘.com’.
• Avoid the usage of words that are difficult to spell or pronounce. Also, avoid words are spelled differently in different countries. For example, it’s ‘Favorite’ in USA and ‘Favourite’ in UK. ‘favourite.com’ is not the same as ‘favorite.com’.
• Crosscheck whether your domain name is a brand name or trademark of another company or not. This check is absolutely necessary, as identical names may lead to legal problems. Also try to create an original domain name. Do not derive the name from an existing domain name. This will make your brand or service unique and will stand out from other competing brands