What are search engines?

Internet search engines are websites that help users find web pages for information on any given subject. The search engines create a database of web sites with the help of programs (robots or spiders) that index the web pages according to search terms known as keywords. The users have to type the search terms or keywords in the search engine to get the desired results.

Search Engine Optimization ( SEO ) – What and Why?

Search engines scan the web pages with the help of crawler programs known as robots or spiders. The programs go through the content of your website, cache it in their database and then index it according to their relevance to specific search terms or keywords. Search engines also look for the link popularity of your website. Link popularity simply means the number of websites or web pages that link to your website. In short, the more keyword rich unique content and link popularity your website has, the better would be its search engine ranking. Search Engine Optimization / Google Optimization simply means developing or redeveloping your website to have a better ranking in the search engines and thereby increasing your website traffic.

Research indicates that the average user while using a search engine goes through only the top 20 to 40 results to get the required information. If your website is not within the top 40 results, your website traffic would be low. Ideally, your website should feature in the top ten results of the search engines for the relevant keywords.

Search Engine Optimization or SEO is extremely important for the success of your website. Having a web presence is of no use if your website does not get enough visitors daily. The more number or visitors, the better are the chances of converting them into customers. SEO or Search Engine Optimization is one of the most powerful website / internet marketing tools. Search Engine Optimization would help you improve the search engine ranking of your website and increase website traffic. It is therefore necessary to hire a professional SEO Company that provides SEO services for your website.

Search Engine Optimization - Process

Website Assessment

• Initial Website Assessment and Review
• Keyword Research
• Evaluation of competitor’s SEO strategy
• Pre-Optimization Report

Original Content Development/SEO Copywriting/Keyword Centric Copywriting

• Keyword Selection
• Content Development / Redevelopment
• Alt Tags
• H1 – H2 Tags

Meta Tags Development

• Comment Tags
• Keyword Tags
• Title Tags
• Description Tags
• Robots.txt ( Robots Tag )

Creating Search Engine Optimization – SEO friendly Site Map

• SEO Friendly Site Map Creation
• Description for URLs / Links
• Checking and Removing Robot / Spider blockers
• W3c Validation

Link Building / Links Development

• Identifying sites
• Corresponding with them
• Managing successful link partnerships
• Oversee Reciprocal linking process
• Verify return links
• Provide you a constant update through reports

Monitoring and Reporting

• Search Engine Optimization – SEO Monitoring
• Search Engine Optimization – SEO Reporting
• Analysis of Website Traffic
• Prompt Customer Service

We at Guide5.com follow a step by step procedure for any Search Engine Optimization project.

Outsource SEO to India – We operate from offices in UK and India, since our core team is in India, outsourcing Search Engine Optimization services to us will be very cost effective and result oriented.

To outsoure your Search Engine Optimization requirements, mail or chat with us.